Project V Officially Launched in Yerevan: Exclusive Nutraceuticals and Professional Consultations Now Available
Yerevan, April 22 – Project V, a brand specializing in high-tech French nutraceuticals, officially opened its branded salon in Yerevan today. The new establishment aims to provide a sophisticated approach to well-being, moving beyond conventional dietary supplements to offer scientifically-backed, effective solutions for modern life.
Freedom International Group Brings European Standards to Armenia
Project V is an initiative of the renowned Austrian holding company, Freedom International Group, which manages 12 major businesses worldwide. According to Narek Sirakanyan, President of Freedom International Group, launching this project in his homeland is a crucial step toward fostering a new culture of healthy living in Armenia. He emphasized that Project V combines natural raw materials with advanced technologies to create products that meet the demands of contemporary lifestyles.
“Our goal was to create an absolutely natural product with powerful extracts,” stated Sirakanyan. “We cultivate our own raw materials in France and other European countries. The professional team at our French factory ensures the highest quality of production. It is important to note that we do not source raw materials from third-party suppliers; they are our own, grown in ecologically clean regions of France and Europe.”
Cryo-Crushing Technology: Preserving Potency
A key competitive advantage of Project V is its unique nutraceutical production technology: cryo-crushing. Unlike traditional methods where heat treatment or drying can cause plants to lose a significant portion of their beneficial properties, cryo-crushing preserves the biological activity of natural ingredients by 100%. Plants or fruits are frozen with nitrogen and then pulverized. This process effectively ‘conserves’ all vitamins, macro- and microelements, delivering them to the consumer unchanged. As a result, the capsule’s contents retain their effectiveness until the last day of their shelf life.
Smart Consultations for Targeted Solutions
One of the biggest challenges in modern nutrition is the unsubstantiated and irregular intake of vitamins. Project V is introducing a ‘smart’ consultation system in Armenia. Antaram Antonyan, head of the company in Armenia, explained that the salon offers a special testing system. “We do not offer standard solutions that can be found in any pharmacy,” she said. “The testing takes only three minutes and allows us to clearly understand what the body is deficient in at that moment. This helps avoid unnecessary purchases and provides a targeted solution to the problem, whether it’s increasing stress resistance, regulating sleep, or improving athletic performance.”
The company emphasizes that it does not endorse self-medication. Project V specialists clarify that they are not doctors and will direct clients with serious illnesses to medical professionals. However, they are ready to be a reliable partner in improving the quality of life. The product range is extensive, from complexes for children to specialized solutions for athletes.
Aesthetic Packaging and Global Expansion
In addition to high-quality internal composition, the company has paid great attention to external aesthetics. Project V packaging resembles a stylish accessory rather than just nutraceuticals. It is convenient to keep on hand-in a bag or pocket-becoming part of a modern person’s style.
Currently, the Project V brand is represented in approximately 19 countries and continues to expand actively. In the near future, it plans to establish a presence in about 25 countries, with a long-term goal of reaching up to 50 countries, solidifying its position as an international healthy lifestyle brand.
Thus, Project V’s entry into the Armenian market is not merely the appearance of a new brand. It represents a literate, responsible, and aesthetic approach to a healthy lifestyle, where advanced European technologies serve to improve human life quality.
Project V is a line of nutraceuticals and does not replace medicines. It is recommended to use as directed and consult a specialist if necessary.
Source: https://news.am/arm/news/945081.html
