Yerevan is set to host a vibrant three-day exhibition-fair, dubbed ‘Beer Days’, from July 17 to July 19, 2026. This event, organized by the Yerevan City Hall, promises to be a significant attraction for residents and visitors alike, celebrating the culture of beer in the heart of the city.
Event Details and Location
The ‘Beer Days’ exhibition-fair will be held on Zakyan Street, a central artery in Yerevan. Specifically, the festivities will stretch along the section of Zakyan Street from its junction with Lusavorich Street to its intersection with Khorenatsi Street. The fair will be open to the public daily from 11:00 AM to 10:30 PM, offering ample time for attendees to explore the various offerings.
What to Expect at the ‘Beer Days’
While specific details regarding participating breweries or special events have not yet been released, similar past events in Yerevan have featured a wide array of local and international beer brands, food stalls, live music, and entertainment. The exhibition-fair format suggests that attendees will have the opportunity to sample different types of beer, learn about brewing processes, and purchase products directly from producers.
Previous Beer Festivals in Yerevan
Yerevan has a history of successful beer-related events. For instance, the 3rd Yerevan Beer Festival was held in the area adjacent to Swan Lake in 2016, and it was a highly anticipated part of the ‘Yerevan Summer’ program. These events have consistently drawn large crowds, indicating a strong public interest in beer festivals and cultural gatherings.
Impact on Local Tourism and Economy
Such events not only provide entertainment for residents but also contribute to the local economy by attracting tourists and boosting sales for local businesses, including breweries, food vendors, and hospitality services. The ‘Beer Days’ exhibition-fair is expected to further enhance Yerevan’s reputation as a vibrant city with a rich cultural calendar.
Other Upcoming Events in Armenia
In addition to the ‘Beer Days’ in Yerevan, other regions of Armenia are also planning cultural events. For example, the 9th Gata Festival is scheduled to take place in the border village of Khachik, further highlighting Armenia’s diverse cultural offerings and traditions.
Residents and guests of Yerevan are encouraged to mark their calendars for this exciting event, which promises to be a lively celebration of beer and community.
Source: https://www.pastinfo.am/hy/news/2026/07/15/%D4%B3%D5%A1%D6%80%D5%A5%D5%BB%D6%80%D5%AB-%D6%85%D6%80%D5%A5%D6%80/1974976
